Writing a winning job summary is key to capturing candidates' attention.
Your job summary is the first thing candidates see when they open your job post. And first impressions matter. An effective job summary is engaging, inclusive, and will prompt the right people to apply.
Keep these pointers in mind as you write your next job summary:
- Less is More: an effective job summary provides an overview of the job's major functions and can be written in less than five sentences.
- Be Specific: about your needs and the challenges you are trying to solve.
- Be Clear and Concise: succinctly capture the requirements for your role, candidates tend to skim job descriptions, so jargon and confusing phrases may deter candidates from applying.
- Define Impact: why is this role important? Beyond the requirements of the role, candidates want to know how they can grow in this job. Describe how the role contributes to your business objectives, the potential for advancement, and how the candidates' achievements can contribute to these goals.